Vladas Griskevicius
Vladas Griskevicius is the McKnight Associate Professor of Marketing and Psychology. He studies the evolutionary roots of modern consumer behavior and decision making. Griskevicius has published over 40 articles in top business and psychology journals examining sustainability, green marketing, motivation, emotion, social influence, social norms, and conspicuous consumption.
Griskevicius is co-author with Doug Kenrick of the forthcoming book THE RATIONAL ANIMAL: How Evolution Made Us Smarter Than We Think (Basic Books). The book examines the hidden evolutionary wisdom of seemingly senseless decisions, revealing how choices regarding everything from money to marriage are influenced by deep-seated ancestral needs.
Griskevicius has received numerous awards for his teaching and research, including the Early Career Award from the Society for Consumer Psychology, Best Article Award from the Journal of Consumer Research, named "Young Scholar" by the Marketing Science Institute, Best Paper Award from the Society for Consumer Psychology, the SAGE Scholar Early Career Award from the Society of Personality and Social Psychology, and multiple awards from the Human Behavior and Evolution Society. He also recently received the Best Teacher Award at the Carlson School of Management and two major grants from the National Science Foundation. His research is regularly featured in the media, including the Discovery Channel, the Economist, New York Times, Wall Street Journal, BBC News, FOX News, CNN, and TIME magazine.
Primary Interests:
- Communication, Language
- Emotion, Mood, Affect
- Evolution and Genetics
- Helping, Prosocial Behavior
- Judgment and Decision Making
- Motivation, Goal Setting
- Persuasion, Social Influence
- Social Cognition
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Journal Articles:
- Ackerman, J. M., Griskevicius, V., & Li, N. P. (2011). Let’s get serious: Communicating commitment in romantic relationships. Journal of Personality and Social Psychology, 100, 1015-1026.
- Durante, K. M., Griskevicius, V., Hill, S. E., Perilloux, C., & Li, N. P. (2011). Ovulation, female competition, and product choice: Hormonal influences on consumer behavior. Journal of Consumer Research, 37, 921-934.
- Ellis, B. J., Dahl, R. E., Del Giudice, M., Figueredo, A. J., Gray, P., Griskevicius, V., et al. (2012). The evolutionary basis of risky adolescent behavior: Implications for science, policy, and practice. Developmental Psychology.
- Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35, 472-482.
- Goldstein, N. J., Griskevicius, V., & Cialdini, R. B. (2011). Reciprocity by proxy: A novel influence strategy for stimulating cooperation. Administrative Science Quarterly, 56, 441-473.
- Griskevicius, V., Cantu, S., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy and Marketing.
- Griskevicius, V., Cialdini, R. B., & Kenrick, D. T. (2006). Peacocks, Picasso, and parental investment: The effects of romantic motives on creativity. Journal of Personality and Social Psychology, 91(1), 63-76.
- Griskevicius, V., Delton, A. W., Robertson, T. E., & Tybur, J. M. (2011). The environmental contingency in life history strategies: The influence of mortality and socioeconomic status on reproductive timing. Journal of Personality and Social Psychology, 100, 241-254.
- Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Cialdini, R. B., & Kenrick, D. T. (2006). Going along versus going alone: When fundamental motives facilitate strategic (non)conformity. Journal of Personality and Social Psychology, 91(2), 281-294.
- Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Sundie, J. M., Cialdini, R. B., & Kenrick, D. T. (2009). Fear and loving in Las Vegas: Evolution, emotion, and persuasion. Journal of Marketing Research.
- Griskevicius, V., Shiota, M. N., & Neufeld, S. (2010). Influence of different positive emotions on persuasion processing: A functional evolutionary approach. Emotion, 10, 190-206.
- Griskevicius, V., Shiota, M. N., & Nowlis, S. M. (2010). The many shades of rose-colored glasses: An evolutionary approach to the influence of different positive emotions. Journal of Consumer Research.
- Griskevicius, V., Tybur, J. M., Ackerman, J. A., Delton, A. W., Robertson, T. E., & White, A. E. (2012). The financial consequences of too many men: Sex ratio effects on saving, borrowing, and spending. Journal of Personality and Social Psychology.
- Griskevicius, V., Tybur, J. M., Delton, A. W., & Robertson, T. E. (2011). The influence of mortality and socioeconomic status on risk and delayed rewards: A life history theory approach. Journal of Personality and Social Psychology, 100, 1015-1026.
- Griskevicius, V., Tybur, J. M., Gangestad, S. W., Perea, E. F., Shapiro, J. R., & Kenrick, D. T. (2009). Aggress to impress: Hostility as an evolved context-dependent strategy. Journal of Personality and Social Psychology, 96, 980-994.
- Griskevicius, V., Tybur, J. M., Sundie, J. M., Cialdini, R. B., Miller, G. F., & Kenrick, D. T. (2007). Blatant benevolence and conspicuous consumption: When romantic motives elicit strategic costly signals. Journal of Personality and Social Psychology, 93(1), 85-102.
- Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98, 392-404.
- Kenrick, D. T., Griskevicius, V., Neuberg, S. L., & Schaller, M. (2010). Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations. Perspectives on Psychological Science, 5, 292-314.
- Li, Y. J., Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. (2012). Economic decision biases and fundamental motivations: How mating and self-protection alter loss aversion. Journal of Personality and Social Psychology.
- Schultz, P. W., Nolan, J. P., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18, 429-434.
Courses Taught:
- Advertising and Marketing Communications
- Consumer Behavior
- Evolution and Social Behavior
- Marketing Communications
- Social Influence and Persuasion
- Social Psychology
Vladas Griskevicius
Carlson School of Management
University of Minnesota, Twin Cities
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, Minnesota 55455
United States of America
- Phone: (612) 626-3793
- Fax: (612) 624-8804